December 5th, 2023

Introduction: A New Era of Flavor with Super Foodz

Super Foodz has always been about offering fresh, creative, and delicious food delivery options that elevate the at-home dining experience. As part of our mission to bring the best of global cuisine to Dubai, we’re thrilled to introduce three new brands under the Super Foodz umbrella: Pizza Boy, Mama Chen, and Super Healthy. Each of these brands brings something unique to the table, delivering the flavors you love with the quality you deserve.

Meet the Family: What Makes Each Brand Special?

Expanding from a single concept into a diverse trio of offerings was a strategic move designed to cater to different tastes and preferences while maintaining our commitment to fresh, locally sourced ingredients. Let’s take a closer look at what makes each brand stand out:

Pizza Boy: Authentic American Pizzas, Reimagined

Pizza is a universal comfort food, but at Pizza Boy, we take it to the next level. Our aim is to bring authentic American pizza styles to Dubai, using traditional techniques and a DIY ethos that puts quality first.

• In-House Milled Flour: At Pizza Boy, we’re serious about our dough. We mill our flour in-house, creating a rich and complex flavor that sets our crust apart. Whether you’re a fan of the crispy, foldable New York slice or the thick, caramelized edges of a Detroit pizza, we’ve got you covered.

• Styles for Every Craving: From New York and New Haven pizzas to Chicago deep dish and California-style, we offer a variety of regional styles, each crafted to perfection. Our secret? A 100% biga process that gives our dough a light, airy texture with a hint of sourdough flavor.

• Fan Favorites: Our Classic Pepperoni and Mushroom Truffle pizzas have quickly become customer favorites. And with our rotating specials, there’s always something new to try.

Mama Chen: Fresh, Hand-Pulled Noodles and Dumplings

For those craving bold, spicy flavors and the comforting texture of handmade noodles, Mama Chen is here to deliver. Inspired by the iconic dishes of Xi’an, China, Mama Chen brings you the best of hand-pulled noodles, dumplings, and more, all made fresh daily.

• Handmade Every Day: Our chefs start each morning by pulling noodles and folding dumplings, ensuring that every bite is packed with freshness and flavor. The result is a texture that’s delightfully chewy and tender, perfect for soaking up our signature sauces.

• Signature Dishes: From our Biang Biang Noodles with Spicy Chili Oil to our Lamb and Cumin Dumplings, Mama Chen is all about flavor. We’ve also crafted a variety of vegetarian options, so there’s something for everyone.

• Beyond Noodles: Mama Chen’s menu also features tasty sides like Spicy Cucumber Salad and Scallion Pancakes, offering the perfect complement to our noodle dishes.

  
  

• Super Healthy: Delicious, Macro-Counted Meals for Active Lifestyles

  Super Healthy was created with one goal in mind: to make healthy eating easy and enjoyable. We know that our customers value both flavor and nutrition, so we designed a menu that satisfies on both fronts.

• Nutritionist-Designed Bowls and Salads: Our menu features a variety of bowls, salads, and protein plates, each carefully balanced to support an active lifestyle. Whether you’re looking for a post-workout refuel or a light, energizing lunch, Super Healthy has you covered.

• Locally Sourced Ingredients: We prioritize using fresh, local produce to ensure that every dish is as wholesome as it is delicious. From our Quinoa Power Bowl to our Grilled Chicken Caesar (with a fried chicken twist), you can taste the difference in every bite.

• Homemade Protein Snacks and Juices: In addition to our main dishes, Super Healthy also offers a range of homemade protein snacks, cold-pressed juices, and protein shakes, perfect for a quick boost on the go.

  
  

Bringing the Brands to Life: Behind the Scenes

Creating three distinct brands under one umbrella was no easy feat, but it was a labor of love that paid off. Here’s a behind-the-scenes look at how we made it happen:

• Customer-Centric Development: Each brand was developed with direct input from our community. We spent months listening to feedback, conducting taste tests, and refining our recipes to ensure that every dish met our high standards.

• Experimenting with Recipes: Our chefs spent countless hours perfecting the art of hand-pulling noodles, testing different flour blends for our pizzas, and crafting unique dressings for our Super Healthy salads. This commitment to experimentation is what allows us to offer dishes that are both authentic and innovative.

• Balancing Consistency and Variety: We know that consistency is key, especially in a delivery-based model. At the same time, we want to keep things exciting for our customers, which is why we offer seasonal specials and limited-time dishes across all three brands.

Menu Highlights: What to Order from Each Brand

With so many delicious options, it can be tough to decide where to start! Here’s a quick guide to some of the must-try dishes from each brand:

Pizza Boy:

• The Classic Pepperoni: A perfect balance of smoky pepperoni, gooey mozzarella, and tangy tomato sauce on a crispy New York-style crust.

• Detroit BBQ Chicken Pizza: Thick, square slices with a caramelized cheese crust, topped with tender BBQ chicken and red onions.

• Truffle Mushroom Pie: A luxurious blend of wild mushrooms, truffle oil, and creamy ricotta, perfect for when you’re feeling indulgent.

  
  

Mama Chen:

• Biang Biang Noodles with Beef: Thick, hand-pulled noodles in a spicy beef broth, topped with tender slices of beef and fresh herbs.

• Chicken and Chive Dumplings: Juicy, flavorful dumplings with a crispy pan-seared bottom, served with our house-made soy-vinegar dip.

• Vegetarian Dan Dan Noodles: A rich, savory sauce with a hint of spice, served over chewy noodles and topped with crunchy peanuts.

Super Healthy:

• Mediterranean Protein Bowl: Grilled chicken, roasted chickpeas, fresh veggies, and a dollop of hummus over a bed of quinoa, drizzled with lemon-tahini dressing.

• Super Green Smoothie: Packed with spinach, kale, avocado, and a hint of mango, this smoothie is a great way to start your day.

• Homemade Almond Protein Bites: A perfect snack for when you need a quick boost, made with almonds, dates, and a touch of honey.

Impact on Dubai’s Food Scene: A Taste of Something New

Since launching Pizza Boy, Mama Chen, and Super Healthy, we’ve been blown away by the positive reception from Dubai’s food lovers. From rave reviews on social media to customers sharing their “unboxing” experiences, it’s clear that people are excited about what we’re bringing to the table.

Reactions from Influencers: Many of Dubai’s top food bloggers have highlighted our unique approach to delivery-only dining, praising the freshness of our ingredients and the boldness of our flavors.

Community Engagement: We’ve partnered with local gyms and wellness studios to offer exclusive discounts to their members, helping us reach more of Dubai’s active lifestyle enthusiasts.

Top Sellers: Our New York-style pizza, Biang Biang Noodles, and Super Green Bowls have quickly become bestsellers, with many customers making them part of their regular meal rotation.

Join the Super Foodz Revolution

At Super Foodz, we believe that good food brings people together, even when it’s delivered to your doorstep. We’re committed to making every meal a memorable one, with flavors that excite and ingredients you can trust.

Whether you’re a pizza lover, a noodle enthusiast, or someone who values balanced, nutritious meals, Super Foodz has something for you. Explore the world of Pizza Boy, Mama Chen, and Super Healthy today—order now and discover why we’re changing the delivery game in Dubai.

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